Marketing Research -2 Questions
Question Description
1. In the video, Lies, Damned Lies and Statistics (Links to an external site.),Sebastian Wernicke did a tongue-in-cheek analysis of how to design agreat presentation. Rather than be humorous, suggest some statisticalanalysis that you think would give good advice on how to be a betterpresenter. Use the techniques from Chapters 12- 14 and the variables ofyour choice to think of at least two research questions that would behelpful.
2. You have been asked to come up with a new ad campaign for a nationalpizza chain. You would like to target both young adults and familieswith children, but you don’t have the budget for two separate campaigns.What are some variables that you could measure and how would youanalyze them to determine how these two groups are alike or different todecide what features you want to emphasize in your campaign?
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