Comparison between Steve Jobs and Cook leadership
Question Description
Steve Jobs was a strong, charismatic leader who co-founded Apple and iscredited with much of the success of the company. Some believe that TimCook, who became CEO in 2011, embraces a more collaborative leadershipstyle. Do research to compare and contrast the leadership styles of thetwo CEOs. (You may wish to view the 2013 movie JOBS, which portrays thestory of Steve Jobs’ ascension from college dropout to Apple CEO.) WhichCEO—Jobs or Cook—do you think developed and executed the most effectivestrategic plan? What evidence can you find to support your opinion? Need two copies.
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